German motor manufacturer, Minerva want to conquer the rider in Indonesia, through the holder of the single agent (ATPM) PT Minerva Motor Indonesia (MMI) yesterday launched a new product that is 250 Minerva Sachs in Jakarta.
Minerva Sachs Sachs 250 engine using the German and sporty design of Megelli UK. With the use of machine Sachs and cool design from Megelli expected to push up the image of Minerv
a in the Indonesia market, especially in motor sport, it is clear Presdir MMI Kristianto Goenadi. Kristianto also explained that the machine Sachs 30 percent of the motorcycle market in Europe, while Megelli have a good reputation in Europe and the U.S., and in terms of the price our products most competitive.250 Minerva Sachs marketed in 3 variants, the type 250R with Rp.28, 9 million, the type 250S at Rp.25, 9 million, and the type 250M worth Rp.26, 9 million. Price is the price for OTR Jakarta.
Minerva is targeting sales of 3,000 units per month or 36,000 units per year. Years ago, through its 150 R Minerva, Minerva is able to sell around 70,000 units or ab
out 12 percent of the total market motor sport in the land of water ranging 620,000 units.Minerva products currently built in Indonesia (completely knocked down or CKD) and the local component at this time reached 10 percent, ahead Minerva target local content to 20-30 percent.
By:Novie